Growth Mindset. Adventure Spirit.

Marketing leadership for B2B startups, with mountain ambition and a wave of creativity behind every move.one adventure at a time.

14+ years growing B2B startups and scale-ups pairing a growth mindset with an AI-first approach to ship faster, build smarter, and adapt with confidence.

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#NeverStopExploring #LifeIsAnAdventure
Who I Am

Adventurer at the intersection of marketing, growth & AI

Born to explore. Trained in IT & Engineering, holding an MA in International Business from Austria, studies at ITT Tallaght in Ireland, and an EMBA from CLU California. I've spent over a decade turning startups into stories worth telling.

hese days, I’m just as comfortable building AI-powered marketing workflows as I am brainstorming campaign ideas. I use custom GPTs, smart prompt systems, and lightweight automations to help small teams move faster and punch above their weight. I thrive in startup environments where adaptability, curiosity, and fast execution matter most.

14+ Years in Digital Marketing
6+ Years B2B SaaS Growth
#1 Featured Medical App
4 Countries Studied In
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Brand Attributes

Wave & Mountain

Two forces, one philosophy. The wave is fluid and adaptive; the mountain is steady and ambitious. Together, they shape how I work and lead.

The Wave

  • Versatility — every wave is unique
  • Creativity and innovation in everything
  • The need to be flexible and able to adapt
  • The fluid, dynamic nature of entrepreneurship

The Mountain

  • Symbolises challenge and obstacles overcome
  • Ambition and drive to reach new heights
  • The pursuit of adventurous goals
  • The love of freedom — in nature and work
Which does not kill us makes us stronger. Learn, explore, stay open and curious.
Personal Mantra
My Values

How I Create Impact

Four capabilities I bring to every B2B engagement — marketing fundamentals sharpened by an AI-first toolkit and a startup pace.

Growth & Pipeline

  • Full-funnel B2B SaaS demand generation
  • Turning interest into qualified pipeline
  • 6+ years owning growth at SaaS startups

AI-First Marketing CORE

  • AI-augmented workflows: research, copy, ops
  • Custom GPTs, prompt systems & automations
  • Scaling output without scaling headcount

Brand & Creative

  • CI/CD systems, websites & campaigns that convert
  • Storytelling rooted in real customer truth
  • Award-winning HR & launch campaigns

Adapt & Ship

  • Startup speed, scale-up rigor
  • Bias to ship, measure, iterate
  • Calm in ambiguity, energized by change

Let's build something worth climbing

Whether you're scaling a B2B SaaS, launching a new product, or rebuilding your marketing engine for the AI era — I'd love to hear what you're working on.

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